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Hello, I'm Yariv.

I’m an accomplished director of content and social marketing, a highly experienced content strategist, team builder, editor, and writer. Over the past 13 years, I have launched new content programs and energized seasoned ones, integrating social media, advertising, and influencer marketing to define brand narratives, build brand equity, and drive measurable business growth.

Content Marketing & Strategy

@BANK OF THE WEST
Head of B2C Content | 2019 - 2023

What's more mainstream than having a bank account? And who doesn't want to be part of building a more sustainable world? My challenge was to connect the dots between banking and sustainability through strategic storytelling for a savvy audience of conscious consumers who may not have "switch banks" at the top of their to-do list.

Outreach & Education

@MELTWATER
Head of Content and Creative | 2015 - 2019

When done well, marketing can feel like education. And learning can be fun! At Meltwater, I oversaw and executed a calendar of ebooks, webinars, trend analysis, and a steady stream of blog posts that kept a B2B audience of communications professionals in the know on rapidly evolving, tech-driven best practices in their field.

Demand Gen &

Brand Writing

@ORACLE & OTHER CLIENTS
2002 - 2015

Even the best products—and content—need promotion. Over the years, engaging audiences through advertising, email, and site copy at a variety of B2B and B2C companies has required solid craft and an eye for sparking engagement and driving conversions.

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